A little spiel about our most eco-friendly, organic range… The brilliant Oway.
The name Organic Way (Oway) has a very precise meaning: it is a way of approaching everyday life and of approaching cosmetics. We start from an eco-design mindset based on 100% sustainable standards, immersing ourselves in the healthiest green options available, minimising the impact to our plant and putting all this together with quality, innovation and every day design, in every choice and action we undertake, starting from the company itself.
Aware that it is only from a healthy and vital soil that plants rick in antioxidants and active ingredients can grow. We use only biodynamic methods in our Ortofficina farm on the hills of Bologna to grow officinal plants, shrubs and herbs which become the ultra-performing complexes of the 0km essential oils, extracts and hydro-lates of our formulations.
The biodynamic method is the purest and cleanest type of cultivation: free from the pesticides, herbicides, insecticides and synthetic fertilisers used in conventional agriculture, it allows obtaining the most concentrated and effective active ingredients, while respecting the ecosystem. Rudolf Steiner, founder of Steinerian Medicine, Waldorf Pedagogy and father of Anthroposophy, after having observed a decrease in soil fertility due to the excessive use of chemicals gave life to biodynamics in 1924.
– We work to ensure the restoration of the land and the renewal of agriculture by keeping the land fertile, crop after crop.
– We have abolished the use of synthetic fertilisers, chemical pesticides and herbicides.
– We follow cosmic and moon cycles in the various cultivation phases according to a precise astronomical calendar.
– The farm is perceived as a living organic unit where several other organisms that make it up (forest, meadow, fields, animals, plants, hedges, fruit trees, insects, compost, earthworms, etc.) work in harmony, vivifying it through their different ecological functions and making the system dynamic and productive.
– The farmer has a role of great responsibility. They must manage all aspects of the farm (climate, annual rainfall, sun exposure, soil, plant species, etc.) and observe the interaction between all living being present.
